Debating whether to build or buy a new tool this year? With experience building first teams at PagerDuty and early teams at Amazon and Shopify, Kenneth Rose shares factors to consider when making a build or buy decision.   It’s often tempting to roll your own internal tooling, but what’s often a missing factor is not just the resources needed to build, but what it takes to drive adoption and the burden of maintenance over the course of time.   In this talk, CTO and Co-Founder of OpsLevel, will share common pitfalls of the build vs. buy decision and what you should consider to make an informed decision.